What works in 21st century marketing?

"How does it work? I dont know, its a mystery" as they say in Shakespeare in Love. 21st Century marketing as we reported in January's newsletter is something which lots of marketing functions are still seeing as the dark arts (see http://www.budd.uk.com/nljan07.html ).

Attached is some interesting data about what some leading lights believe they'll spend their money on in the virtual world. You can read the ful article at http://www.emarketer.com/Article.aspx?1004532. The bottom line is search marketing and inhouse email lists are better than rented lists and pop ups.....and a whole lot more.

Meanwhile, we're looking for an out of work comedian to appear in our Kazhakstani customer experience videocasts..... And a process consultant to work in Kazhakstan. Now that's sysmmetry !