What's cold and blue, and blue in the face?

Here’s a link sent from our LimeBridge US colleagues showing one of hundreds of slams against former airline star JetBlue which stranded customers on the tarmac during fierce snow and ice storms in the US on Valetines night.

http://www.channelinsider.com/article/JetBlue+the+Channel+and+Me/201587_1.aspx?kc=CICNWEMNL022307EOAD

This is already turning into “lessons learned” for handling bad PR, IT fixes needed, reservations centre capacity during bad weather, and a lot more. JetBlue’s blue-in-face CEO/Founder has said that he will double res agents, all at home, a daunting task among many other changes they need to make. But as the article says, at least he's been honest about the cock ups.

One of his gaffes, our LimeBridge colleagues thought, was stating that “only 10,000 customers” were affected out of a much larger number who’ve been using JetBlue – “only”!!

It will be fascinating to see if they survive the talk show jokes (such as “the free ticket that JetBlue will give the folks who spent 10 hours on the runway in New York will let them spend 10 hours on the runway in Miami”, stuff like that)