'100 and 1 things you can learn from first direct and Google Inc.'

Our Fast+Simple free white paper on first direct '100 things you can learn from first direct' was published in November 2005 and still continues to be our best seller in the library at www.budd.uk.com

Not to be out done, first direct themselves have just opened up more information on their culture including some video clips, podcasts and customer videos. You can see them at www.interactive.firstdirect.com

The more you learn, the more you realise it's no one thing, there's no silver bullet. It's a whole lot of things adding up to everyone being a chief customer officer. This theme is also a striking part of our freshly published '100 things you can learn from Google Inc.' (no prizes for the person who says "but there are billions of things on Google..."). Its released this month and available free in the library at www.budd.uk.com