Too good to sell....
10/5/07 posted by petermassey at 3:45 PM
When does advertising get wasted? When it's blown away by the product its on maybe ...
2 examples:
When it came to buying phones I never noticed for years that Vodafone sponsored my fav team Man U. In fact I do now use Vodafone but that wasnt me who did the procurement
This great Bob Dylan video clip - its masterful http://www.dylanmessaging.com/ . A great case of the viral trick being so strong you ignore the ads. But even as Dylan fan who has used it a dozen time this week I havent been tempted to look at the music it advertises - WHY NOT?
2 examples:
When it came to buying phones I never noticed for years that Vodafone sponsored my fav team Man U. In fact I do now use Vodafone but that wasnt me who did the procurement
This great Bob Dylan video clip - its masterful http://www.dylanmessaging.com/ . A great case of the viral trick being so strong you ignore the ads. But even as Dylan fan who has used it a dozen time this week I havent been tempted to look at the music it advertises - WHY NOT?
Labels: 21st century marketing, amusing
posted by petermassey at
3:45 PM
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