Designing a fast+simple retail experience

Finally gave in (again) to the mid life crisis and bought an iPod. Apple's Regent St store wins hands down for a shopping experience.

It's got loads of room, loads of demo items, loads of staff who know what they're doing. Easy therefore to get the right thing for my daughter and for me!

Loads of queues for the till though. But a little magic means the staff spot the predicament and join you in the queue to take your order and bring you the goodies. So you leave before you even move down the queue.

Final touch: no paper receipts, just one waiting in your inbox along side the csat scoring request.

Fast+Simple shopping done simply well.