What would the customer think? CC them and see!

Someone sent me a great email today. He'd heard me tell the Amazon story of the customer's chair last week at the PPF conference. Jeff Bezos used to insist on an empty chair in every meeting - for the customer to be sat in every meeting. If the customer would be bored, disagree with what you decide or not understand what you're talking about - change it there and then!!

The great email? - He'd cc'd "Customer" on his mail. A great way to check if your email diatribes would bore the customer and if he or she would agree with your decisions!!